• Patient Experience Consulting

    We know that no two organizations are alike, so we've designed a comprehensive assessment that examines your organizational culture from numerous angles.

    Learn More
  • Medical Mystery Shopping

    We do a deep dive in patient experience data, showing you the motivation behind satisfaction scores.

    Learn More
  • Healthcare Speaker and Training

    Every one of our workshops is packed with tools you can use now to transform culture and shape the patient experience.

    Learn More

Free Webinar Presented by Kristin Baird

7 Habits of Highly Effective PXPs
Monday, August 3, 2015 from 11:00 AM - 12:00 PM CDT

Join Kristin Baird, founder of Baird Group and patient experience expert, as she outlines seven important steps for patient experience professionals (PXPs) to be successful within their organization. Learn how PXPs can effectively manage the expectations coming from the C-suite while building the strong relationships they need to achieve results.

Click here to learn more

Baird Group

Want to create a positive, trust-building patient experience? Are you struggling to improve patient satisfaction scores, including HCAHPS? With more than thirty years in healthcare, we understand your struggles and can help you get at the core of your customer service challenges.

Founded by registered nurse Kristin Baird, a leader in healthcare service excellence, the Baird Group seeks to help transform your culture and shape the patient experience. We work to improve your healthcare organization’s patient experiences from start to finish, providing a culture assessment, mystery shopping, and critical recommendations and next steps to help you bridge the gap between what you say you are as an organization and what your patients really see.

Download our brochure


Get Your New Medical Mystery Shopping Whitepaper!

Medical Mystery Shopping WhitepaperClick HERE to receive your free copy of Ethnography and the Patient Experience: How Medical Mystery Shopping Moves Healthcare from Excuses to Action, by Kristin Baird.


Baird Group Earns Certification

The Baird Group has been certified by the NWBOC as a business owned and controlled by a woman for having national clientele and creating new jobs despite the recession.

 Read the press release here


Click here for eNewsletter Sign Up